Approach:                    

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Urban identity Helsinki

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Everyone knows the old red British telephone box. Would it be possible to repeat a success like that in Finland?

If I succeed, I would create an icon for Helsinki, which is great PR and engages international sympathy.
By analysing the identity, history, design culture, habits and yearning of a society it is possible to create a symbol of high living quality and a state which takes care of its citizens.

 

Coming to Helsinki has always been and still is a great warm welcome. In this work I tried to reflect that.

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