Office

Customer

Time

 

Uusix verstaat

City of Helsinki

2012 - 2013

 

TASK:                    

 

Make Uusix much more professional looking and give them a strong recognisable branding

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Uusix-workshops are the biggest work rehabilitation unit of Helsinki city social services.

There are about 300 people working in the workshops. Workshop participants create new products from recycled materials and transform donated materials into new design products.

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The Uusix workshop concept is an extremely successful unit of Helsinkis social department. The concept is extremely successful in terms of giving people who totally dropped out of society a little bit selfconfidence and the chance to start again a certain daily life rythmn.

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The problem is that actually most of the people in Helsinki do not even know about this amazing programme. To change this it is needed to gain more visibility and to show what they actually do.

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