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Mario
ewerbeck
Billnäs event center
Office
Customer
Time
HEM R&D
HEM
2015

solid foam milling

surface smooth
TASK:
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Research and lead the development of the Alphabeta series working with the Italian producer GLIP
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The Alphabeta lamp family was designed by Luca Nichetto and HEM had huge hopes on this one. In close cooperation with Glip (located near Venice) we developed this lamp and launched it. I travelled many times to Italy to discuss and analyse the progress. The result was very pretty but the sales stayed clearly behind expectations.
In the end of my time at HEM I built the full metal real size prototype of the standing version. It was great looking and this version should soon appear on the market.
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